Superfood protein powders & supplements

100% Natural

100% Nutrient Rich

100% Sustainable

No nasties, No gluten, No GMO, No lactose & No added sugar

Nutrition Perfected by Nature

Paradox Protein is the new 100% clean and natural superfood that sets the new benchmark for highly nutritious, sustainably sourced, natural proteins and supplements.

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The new and sustainable way to get clean proteins and excellent nutrition without the need for dairy products, animals or fish!

Do you want a complete protein that contains all 9 amino acids (BCCA protein) that’s 100% natural and not sourced from animals?

Are you looking for a source of iron that’s easy to absorb and doesn’t give you constipation?

Need to find an excellent source of calcium that’s non-dairy?
Do you need a great source of omega 3’s that doesn’t come from fish?
Are you looking for an all-natural, 100% sustainable range of proteins and supplements to give your diet the nutrient boost it needs?

Then you need crickets in your life!  Quite simply, crickets are a superfood like no other…


Nutritional Powerhouse

The Paradox Protein range harnesses the best of nature to bring you high quality, high density, natural food supplements that are kind to the body, kind to the planet and 100% natural. 

Paradox Protein’s range of supplements and blended protein powders pack a real punch in the nutrient department.  Despite their insect origins, crickets are a natural nutritional powerhouse packed full of vitamins, minerals, protein, prebiotics and fibre and really embody what a superfood is all about. They contain – 


Complete BCAA Protein

Contains all 9 essential amino acid for optimum muscle strength, repair and recovery.


Essential for transporting oxygen around the body and helps prevent exhaustion & fatigue.


For healthy bones and to help prevent muscle cramping.

B Vitamins

an excellent source of Vit B2 and Vit B12 vital for metabolism, nerve function & neurological (brain) function.


Omega 3’s

Anti-inflammatory and great for brain health.  Can help lower the risk of heart disease, depression, dementia and arthritis.



To support blood pressure, cardiovascular health, bone & muscle strength.


Prebiotics & fibre

To enhance gut health, digestion and absorption of nutrients, immunity and general wellbeing.


Naturally bio-available

Easily absorbed into the body so you can get the benefits from the food you eat.

Nature made the ingredient.
We turned it into supplements.

Paradox Protein Crickets Superfood Nutritional Powerhouse shop online
Paradox Protein Crickets Superfood Nutritional Powerhouse shop online


The New Superfood

All our protein blends and supplements contain cricket superfood powder.  Despite their insect origins, crickets are a natural nutritional powerhouse packed full of protein, vitamins, minerals and micronutrients and really embody what a superfood is all about. 

Crickets may be a relatively new superfood for the Western world, but around 80% of the world’s population have been benefiting from the amazing nutritional properties of crickets and other bugs for centuries.  We know the thought of eating crickets may be a little disconcerting, and just like you, we wouldn’t really want to chew on a cricket.  So, we made it easy and turned our crickets into a highly nutritious superfood powder that can be taken in capsules, great tasting protein blends or added to smoothies, salads or baking. 

Sustainable Nourishment

With such a high concentration of beneficial nutrients, crickets are a truly unique yet sustainable superfood! Crickets deliver more nutrition per kilogram of product than all the popular protein sources and use require far less land, less water and less feed to produce. What’s more, as the average female produces around 150-200 eggs, most of which develop into healthy offspring, the cricket population is highly sustainable.


The Paradox Protein range harnesses the best of nature to bring you high quality, clean and natural food supplements that are kind to the body, kind to the planet and ethically produced.


Full traceability

All Paradox Protein products are made to be 100% clean and natural. We breed, seed and harvest all our own crickets and have complete control and traceability throughout the lifecycle of the cricket.

Organic and free ranging

We feed our crickets with organic food and our females lay their eggs in organic peat moss and have loads of room to jump around. We lovingly manage every stage of the cricket life cycle so the supplements we deliver to you are pure, clean and natural.

Humanely harvested

With a naturally short lifecycle, male crickets die soon after they have mated, and female crickets die within a few days of laying her eggs. Once our crickets have mated and laid their eggs, they are humanely harvested by reducing the temperature to induce hibernation. Once in hibernation, the crickets are frozen and die of natural causes being at the end of their lifecycle.
After a short period in the freezer, the crickets are then washed, boiled, roasted and milled into a highly nutritious, protein-rich powder (flour). This is then used as the base ingredient for all our supplements.

High Protein & Low Carb

With 66g of protein and 6g carbs per 100g, crickets provide the highest protein levels of any food on the planet and are ideal for athletes, body builders, keto and paleo dieters and anyone looking to boost the nutrient content in their diet. 

Awesome Source of Vitamin B12

Just 1 tablespoon (10g) of our SUSTAIN superfood cricket powder contains over 50% of an adult’s daily vitamin B12 requirements, which is why our products are popular with Entovegans and many vegetarians whose diets are often lacking in B12.  


As our crickets are 100% natural and ground into a fine powder, they are really easy for the body to absorb (bio-available).   So, you know you’ll be getting all the benefits from the nutrients you eat, without any nasty side effects like bloating and gas.

Paradox Protein – Complete Range of Nutrient-Rich Products

Paradox Protein bring you all the superfood benefits of crickets in easy to swallow capsules or specially formulated protein blends ideal for shakes and smoothies.

Paradox Protein Crickets Superfood Nutritional Powerhouse shop online

Vitality Pills

100% ground-up crickets in capsule form are perfect for use as a natural nutritional supplement.  These capsules are the ideal ‘pick me up’ as they are packed full of beneficial vitamins and minerals known to help with

  • Energy
  • Metabolism
  • Gut health
  • Migraine relief


Paradox Protein Crickets Superfood Nutritional Powerhouse shop online


Made up of 100% ground crickets, Sustain provides a clean source of protein and an awesome 100% natural nutrient boost. With a huge range of vitamins, minerals, fibre, prebiotics and protein, Sustain superfood is perfect to boost the nutritional content of food and is ideal for baking or can be added to salads and smoothies.   For ideas and awesome recipes see our recipe page.

  • 24g of protein per serve – complete BCCA protein with 9 essential amino acids
  • Calcium – for strong bones and healthy muscle function
  • Iron – to help with exhaustion and fatigue
  • Potassium – to enhance muscle strength, metabolism, electrolyte balance and nervous system function
  • Omega 3’s – Anti-inflammatory, helps fight depression and anxiety, helps heart health
Paradox Protein Crickets Superfood Nutritional Powerhouse shop online


Refuel is a nutrient rich, high protein blend/shake for athletes, busy entrepreneurs, mums on the go, paleo dieters and anyone wanting to eat healthy and boost their nutrient profile.  Ideal as a meal replacement with protein, omega 3 & 6’s, vitamins, minerals, fibre and prebiotics, Refuel is super quick and easy to make.   Available in two delicious flavours – cocoa and mango, so you’ll love the taste and your body will love the benefits. 

  • 30g of protein per serve – complete BCCA protein with 9 essential amino acids
  • Natural vitamins – vitamin B3, B12,D & C *(*mango flavour)
  • Minerals – Calcium, Iron, Potassium, Magnesium & Selenium
  • Omega 3’s – great for heart health and inflammation, and can help fight anxiety and depression
  • Prebiotics and fibre – for digestion, immunity and overall gut health

Crickets – Feel the Love …..

We know how great our products are because we take them every day, but don’t just take our word for it – check out what our customers have to say……

I absolutely love my Vitality Pills. Since I’ve been taking them, I’ve slept better, my hair seems to be growing faster and I honestly feel like I have so much more energy!
After 3 kids and nearing 40, my energy levels have dropped off the scale, but Vitality Pills have made a huge difference. I can now get up early to go in the gym before the school run and I’m more alert and switched on. I have been taking these for a month now and will be ordering some more!
I’m on my 3rd tub of Vitality Pills and I swear by them. I take 3 for a big energy boost in the morning, which is way better than any caffeine product, then I take 3 more with my lunch to keep me topped up with energy for the rest of the day! Not only have I found them great for energy, but my skin seems fresher and clearer,
Vitality Pills are awesome! They give you a subtle boost of energy and help you to stay focused. I’ve found them effective; allowing me to concentrate during the day and then carry on working at home. I have far more energy than I did before taking them and would highly recommend!
I’ve struggled over the past few years with various illnesses that affect muscles and nerves, I’ve been in constant pain and fatigue. Vitality Pills are certainly proving their worth! More energy, enthusiasm to ‘get up and go’, suppressed appetite and they’ve been great to improve my mood. So much more than a protein capsule!
I have a very active lifestyle – working full time and running a boxing gym, Vitality Pills have been a Godsend, they provide me with huge amounts of energy, have reduced my fatigue and also suppressed my appetite while providing me with all my essential vitamins and minerals. Very impressed with them and to top it off all-natural ingredients unlike most other supplements on the market.